Critics agree — Vogue Magazine is the most popular women’s fashion magazine. With so many good designers and great design on the rise, how does one decide which source is your favorite? Lisa Ramotar says Vogue has always been her go-to reference for international fashion advice. I travel so much, she says, and it’s important that I stay on-trend. “Vogue gives me that edge,” Lisaveta Ramotar adds, “and it’s number one for me and so many others.” Here, Lisaveta Ramotar talks about Vogue Magazine and what makes it her favorite source for the latest upcoming fashions.
Vogue started in the 19th century, Lisa Ramotar says, as a weekly newspaper. It didn’t become a monthly magazine until many years later. “As many may know, the word Vogue means “style” in French?” she notes. Lisaveta Ramotar says the first international edition came out in 1916 and today there are 23 international editions. “That’s a lot of fashion,” Lisa Ramotar says with a smile.
Lisa Ramotar recalls a 2007 article from Gale Resources which said about Vogue, “From its inception, the magazine targeted the New York upper class, “recounting their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore…and everyone who wanted to look like them and enter their exclusive circle.” Lisa Ramotar agrees the photos in the magazine are truly artistic. In 2012, HBO released a documentary called In Vogue: The Editor’s Eye which explores some of the world’s most influential fashion images. Anna Wintour, editor-in-chief of Vogue, explained that fashion editors were the secret force behind the success of the magazine. HBO found that some of the images within the pages of the magazine were “true works of art,” and Lisaveta Ramotar agrees. You won’t find anything like it anywhere else on the market she adds.
In the 60s, Vogue began to show its risqué side by focusing more on contemporary fashions and editorial features that openly discussed sexuality. Then around May of 2013, Vogue was one of the first magazines to start what some call the healthy body initiative, Lisa Ramotar says. This is when they started turning away from the stick-thin models of the earlier years and began focusing on positive body images, she adds. “This is so important for the youth of today to understand that it’s okay to be an average weight,” Lisaveta Ramotar says. Other magazines like Bazaar, Elle, and Glamour, Seventeen, and InStyle followed suit many years later, Lisaveta Ramotar says. “As usual, Vogue was the first,” she says.
“It’s uncanny how they nail the upcoming fashion trends year after year, Lisa Ramotar says. “It’s what I count on to keep me ahead of the industry,” she adds.